Retaining and generating new customers is an important part of growing any business organisation. Providing excellent customer service is non-negotiable because it helps to create a direct connection between your customers and your business. 

Customer service support may come in the form of communication via telephone calls, live web chats, emails, text messages, and social media interactions on platforms such as Twitter, Facebook, or LinkedIn. 

Modern businesses must provide online and offline customer support in the spaces that their target audience visits so that they can always be on hand to offer support and insightful guidance.

As a customer-centric family-run business, customer service is at the heart of our core values and everything we do at Now Storage. Our mission is to make customers’ lives easier by providing them with bespoke self storage solutions tailored to their needs and requirements.

In this blog, we at Now Storage delve further into why excellent customer service is non-negotiable.

Customers’ needs and concerns must be prioritised 

A business organisation is nothing in the long run without a loyal, returning fan base. One of the main reasons why excellent customer service is non-negotiable is because it helps to ensure that customers’ needs and concerns are put to the fore and prioritised. Customers make a brand what it truly is, and your customer service provisions should reflect this. 

No credible brand with a credible long-term vision of sustained growth should believe it can neglect the quality of customer service support it provides to people day in and day out. 

Our brand values our customers, so we work hard and put in the hours to deliver top-quality customer service at Now Storage. We maintain excellent communication with customers thanks to things like our live web chat. Also, the flexible seven-day-a-week access to storage and the extended opening hours we offer are there to suit customers and their needs to make things more convenient for them. 

To build brand trust and loyalty

Garnering customers’ trust is vital. They will not part with their cash or ‘buy into’ the idea of your brand if they don’t trust you. Customers must trust in the quality of the products and services you offer, that you will deliver on promises made in your ads and marketing campaigns, and importantly that you will provide them with ongoing lifetime support should they encounter any issues.

Having an excellent customer service team that’s on the ball will help your brand build trust and loyalty. Customers need to know that you are a brand that sticks to its word and can be trusted. For instance, perhaps a customer has read your terms and conditions and contacts your customer service team to express they feel entitled to a refund. Your customer service personnel ought to offer customers a refund IF your terms and conditions policies support their assertion that they’re allowed one.

To show you are a friendly organisation that’s there to help and assist

You want to take a positive, friendly approach to how you treat and communicate with your customer base. A positive interaction with a member of your customer service team will stick in the memory of customers. 

So, being able to provide a friendly face providing workable solutions and assistance in response to customer issues and queries will reward your business. 

Here at Now Storage, we are a family self storage business which has grown over the years, and as a company, we built our foundations on strong customer service values and making life easier for customers. Our dedicated team understands the importance of online customer support in today’s age. Check out our chat live chat here on our website where we provide support and helpful answers for your self storage queries. We also provide offline help in the form of telephone customer support. 

First-rate customer service will keep customers happy 

Those having had a positive customer experience and left feeling happy and content are far more likely to turn into returning customers over time. First-rate customer service is a bit part of keeping customers happy. 

On the other hand, getting into a habit of consistently lacklustre customer support as an organisation will only make your customers start to look elsewhere (yes, even the previously loyal ones) and cause you to haemorrhage money as time goes on. 

To put you ahead of your market competitors 

Whichever sector your business operates in, it often comes down to fine margins when people decide to go with you or one of your close market competitors. Customer service and how you attend to customers’ needs, feedback, and concerns can be a decisive deciding factor for prospective customers researching the pros and cons of going with different providers working in the same field of business. 

So, it is a wise idea to make sure your organisation goes the extra mile in its customer service efforts if you want to stay one step ahead of your market competitors.

At Now Storage, we offer top-notch customer service for all your self storage needs.

We have been successfully providing personal and business self storage to satisfied customers since 2010. Excellent customer service has been front and centre of our success and it is an integral reason why customers keep on choosing to come back to us. 

We offer secure indoor and container storage with 24/7 CCTV monitoring and controlled access so only authorised persons can have entry to our units. You can access your storage unit 7 days a week. 

Our friendly, knowledgeable self storage customer service team are there on hand to answer your questions, and provide you with any assistance should you need it. 

At Now Storage, we are a self storage brand that understands that excellent customer service is non-negotiable and our practices as a business tell you so much. Now Storage’s customer service team works according to the phrase ‘the customer is king’. 

Are you looking to hire a self storage unit space? Perhaps you’re moving home, after business storage, or you’ve simply run out of space at home for all your belongings? Whatever the reasons behind why you need self storage, get in touch with Now Storage to talk about your storage requirement with our customer support team on the live chat, by sending us a message here on our website, or by calling us on 0800 0787 110. 

We have a brilliant range of 15 self storage site locations across England and Wales, so contact your local Now Storage site as soon as you can.